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Search below for resources covering the intersection of climate engagement, social science and data analytics.

Latest Resources

Figuring out where to start with digital tools can be daunting. Check out these practical tips for moving forward incorporating digital tools into your climte advocacy work. Here are the first three tips – open up the tip sheet to see more! 

             


A Practitioner's Guide for Measuring Movements

Brittany Bennett, Sunrise Movement
Tips & How-Tos
06-03-2021

In this blog post from May 2021, Brittany Bennett, the Data Director for Sunrise Movement, breaks down her five metrics for measuring people power in a movement. Using a table of all a supporter's actions over the course of their engagement with Sunrise in chronological order - the "one table to rule them all - Ms. Bennett identifies five metrics that offer insight into the efficacy of an organization's organizing and campaign work. She delineates each of them links them back to the table, and show how they can be used to align an organization's programs in order to maximize its organizing.    


Tips & How-Tos
06-03-2021

In this blog post from January 2021, Brittany Bennett, the Data Director for Sunrise Movement, argues that in order to become a data-driven organization, the people in charge of the data and data management need to be oriented towards serving the organizers as their first priority. "[W]when you cannot deliver accurate results quick to organizers, you lose their buy in to your system. And when your organizers do not use your systems, your organizations becomes less data driven."


2021 M+R Benchmarks Study

M+R Strategies
Research & Articles
06-03-2021

Every year M+R Strategies, a digital services firm for progressive non-profits, releases its Benchmarks Study. The 2021 version analyzes the nonprofit digital advocacy and fundraising field using data from over 220 participating organizations. The Study covers these areas:

  • Digital advertising
  • Email messaging
  • Mobile/SMS messaging
  • Social media
  • Fundraising
  • Membership
  • Website traffic and useage

Implementing the Portland Clean Energy Fund: Challenges and Opportunities

Climate Advocacy Lab with Portland Clean Energy Fund
Research & Articles
05-14-2021

In 2018, the Portland Clean Energy Fund (PCEF) campaign secured a landslide ballot measure victory in Portland, establishing a multi-million dollar municipal fund that addresses climate, economic, and racial justice by providing funding for renewable energy projects, job training and apprenticeship programs, and regenerative agriculture. Last year, we got to look “under the hood” with PCEF Steering Committee members to cover the history of the campaign, what PCEF does, and how the community-led coalition was able to win at the ballot box. 

In a follow-up webinar, we came back together to share new developments on the victory and cover topics including:

  • How has PCEF been implemented, and how is it helping the community build political power? 
  • What lessons have been learned since winning the legislation, and what challenges and insights does that bring? 
  • What would it take to replicate this winning model in your own context and municipality?

Survey of California voters’ views on climate change, renewable energy, infrastructure, and transportation found that a majority of Californians believe the state should act more quickly to address climate change, see economic promise in renewable energy; and support a range of policies to move away from fossil fuels.

  • 67% believe that the State should act quicker to address climate change.
  • 75% believe climate change is an "extremely," "very," or "somewhat serious" problem facing California and 38% categorize it an “extremely serious problem”. 
  • A majority of Californians support a range of policies to move away from fossil fuels, including providing energy upgrades to schools, libraries, and community centers; funding clean transit infrastructure, wildlife protection, and water resilience through the issuing of bonds; and policies which bring clean energy to homes.
  • A solid majority of Californians also support a variety of zero-emission transportation policies, including ones that would cut pollution near ports and warehouses and transition the state to a zero-emissions truck and bus fleet within the next 15 years. 
  • By an 11-point margin, voters see more harms from fossil fuel infrastructure than benefits and half of California voters (50%) say that they would be less likely to vote for their state legislator if that official took campaign funds from fossil fuel companies.

Research & Articles
05-13-2021
  • Americans' views on whether they would buy an electric car are split relatively evenly, with 30% of respondents saying they "would consider it," 33% saying they "might consider it," and 37% saying they would not consider it.
  • When asked why they would not consider buying an electric car, top answers people gave were they feeling like electrics cars "cost too much" (63%), "can't go far enough on a charge" (60%), and that there aren't enough charging stations on the road (61%). 
  • Partisanship also appears to play a role, with respondents who identify as Democrats a lot more likely to at least say they'd buy an electric car than those who identify as Republicans, regardless of whether they live in rural, urban, or suburban areas.
  • 64% think recent announcements from car makers that they are shifting to making mostly (or all) electric cars is a "good idea." 
  • While many more people (41%) think U.S. policy should encourage people to buy electric cars than to buy gasoline cars (11%), a plurality of respondents (4*%) believe the U.S. policy should "not take a position."