Why Evidence-Based Advocacy

We cannot lose time on unproven practices.

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We have less than a decade in which to avoid the most catastrophic impacts of climate change.

Our work is far too important and too urgent to spend time and resources in pursuit of strategies or tactics that are not building more political power and winning more policy victories. The Lab’s signature “evidence-based” approach to advocacy supports climate advocates to clarify the assumptions informing your use of specific strategies or tactics (the why), and how you know it works.


We train advocates to work with five main categories of evidence to help ensure our efforts are resulting in the desired impact:

Public opinion polling

Social science research

Data and analytics

Field experimentation

Case studies & campaign lessons learned

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Explore the latest lessons learned and actionable insights

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Learn about evidence that can support your advocacy

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